Systems-oriented founder and builder.

I build at the intersection of product, customer understanding, and organizational learning.

I am currently building Docket. Earlier, I built and sold Profoundis. These experiences inform the work, but the throughline is broader: help people turn complexity into clear action.

I look for the history behind an outcome: what changed, when it changed, which conditions mattered, and how an intervention produced its effects.

What I am drawn to

• Systems that give teams better judgment rather than merely more output.
• AI that has clear boundaries, evidence, and human takeover paths.
• Customer understanding that improves how a company thinks and acts.
• Products and organizations that make difficult work feel more possible.

The shape of this notebook

The writing here distills first-hand work into transferable ideas. It avoids customer details, internal plans, and borrowed certainty.